The Management Muse

 - Dr. Komal Shukla Business often views strategy as a modern field filled with frameworks, models, and data. Still, Indian thinkers told timeless stories that explained the essence of strategic thought long before Harvard Business School existed. The Panchatantra, which is a collection of stories written by Vishnusharma more than 2,000 years ago, is one of these wise treasures. In reality, the Panchatantra is a strategy book wrapped up in stories about people and animals. It was written to teach young princes how to rule, lead, and negotiate. Even though the stories take place in woods and rivers and with talking animals, the lessons they teach are still very useful in boardrooms, startups, and making business decisions. 1. Strategic Thinking and Foresight: “The Monkey and the Crocodile”  In this story, a smart monkey makes friends with a crocodile, who then plans to attack him. When the monkey senses danger, he uses his quick intelligence to trick the crocodile and escape....

 - Dr. Komal Shukla 🟣 What is Purple Cow Marketing?   Marketing genius Seth Godin popularised the term "Purple Cow Marketing" in his best-selling book "Purple Cow: Transform Your Business by Being Remarkable." Envision yourself on a country road and suddenly you see hundreds of cows. The brown, black, and white patterns eventually blend together. Now all of a sudden, a purple cow appears! Without a doubt, you would pause, take a picture, and broadcast it to the world. Purple Cow Marketing boils down to making something so out-of-the-ordinary that people can't stop raving about it.   🧭 Core Idea: In traditional marketing, you made good items and promoted them well. Purple Cow Marketing is all about creating great goods that sell themselves.   💡 Real-World Examples of Purple Cow Marketing     🟢 1. Apple: Simplicity that Shocks. Apple transformed everyday technology into a lifestyle art form. When the iPod launched, it wasn’t just about “...

 - Dr. Komal Shukla   Determining the Effect of COVID-19 on the Lifestyle & Mindset of People after Lockdown in Gujarat, India The purpose of this study was to investigate the immediate impact of the COVID-19 pandemic on the psychological state and quality of life of Gujarat residents aged ≥18 years. From May 19, 2020 to May 22, 2020, a web survey was distributed via a social media platform. A total of 150 respondents (87 males and 63 females) completed the survey, with approximately 26% believing that the lockdown 4.0 should be lifted completely. Even after the lockdown is lifted completely, 56% prefer to remain at home. Only about 5% of people prefer to travel after lockdown 4.0. People experienced various levels of stress during the lockdown curfew. More than 70% of people were concerned about contracting the Corona virus. Some respondents were experiencing stress as a result of a job loss or a pay cut. People tried to stay positive and pray to relieve stress during the...

 - Dr. Komal Shukla  7 Japanese Techniques to Get Rid of Laziness  IKIGAI (Life Purpose): Find your purpose in life. Bring something to the light that makes you to wake up each day, fixing with your talents, passions, profession and contribution to this universe. Your purpose powers you.  KAIZEN (Continuous Improvement): Concentrate on small improvements everyday instead of trying to do everything at the same time. make your bars high little by little, sometimes involve others.  POMODORO : Work for 25 minutes without distractions, take a smash for 5 minutes and then repeat. It is an extraordinary way  to get more done in less time. HARA HACHI BU (Eat until you are 80% full): Eat sluggishly and not to stuff yourself. When you are 80% full, you will feel satisfied. This will help you to increase your energy level and improve your mood. SHOSHIN (Beginner's mind): Access every task like a beginner with the same curiosity as if you were doing it for the firs...